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Read Part 1 here.

After a good night’s rest, I was ready to be wowed by IKEA of Sweden (IoS). I was told that this is where IKEA is most IKEA. The DNA thickest. The heart. And indeed it is.

The new extension of IoS opened not that many weeks ago and there were still many unsettled corners in the building. Spots of chaos aside, it was new and shiny. It has an amazing expansiveness about it. Lots of light, blond wood and dashes of colour.

We arrived at the same time the co-workers were getting in. They were busy getting their morning coffee, sandwiches. We, tourists, went crazy for knäckebröd – a type of crispbread – slathered with Swedish honey. There were muffled talking, mingling, laughing. It felt like I entered a buzzing hive.

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The lobby with stacks of the new catalogue – in different languages.

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The lobby with stacks of the new catalogue – in different languages.

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The ‘stairs’ overlooking the cafeteria. I love this!

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The cafeteria – the lively busy hive.

Sufficiently fueled, we met up with Marcus Arvonen, the designer behind the iconic MASKROS chandelier…

Read the rest of the story on Jules’ blog.