IKEA is shaking things up, again. Hot on the announcement of its new line of integrated home entertainment, Uppleva, the big blue & yellow is revealing an unexpected item – a cardboard digital camera! Well, we’ve had a camera hacked before but the Knappa is an entirely different thing. The camera is released as part of its new PS line, due to hit stores late 2012.
Rumour has it that the Knappa will be given away to people who buy the new PS line. IKEA hopes they will then take photos of the PS line in their homes and share the images on Ikea’s website, to stir up serious home envy. Clever marketing, I must say! Now, back to the cam. It is extremely basic, with manual zoom and image stabilizer (as you can see from the video). It is made out of an integrated camera module, memory, USB port, two AAA batteries, all sandwiched between two sheets of cardboard. At one time, you can snap about 40 pictures. Just don’t take it to the beach.
The bummer is, the Knappa will only be offered in select stores worldwide. I know it’s a slick marketing gimmick but oh, what a cute one. I am smiling and ready for a Knappa.