Published on February 21st, 2010 | by Jules Yap


Ikea ad campaign

Since we are on the subject of thesis, here’s another one from Carmen, a recent graduate from the Ontario College of Art & Design Advertising programme. For her project, she whipped up a repurposing catalogue and some cheeky ads too. Now, why didn’t I have so much fun at school?

She says, “For my final thesis project, I did a made up advertising campaign about repurposing and Ikea was my client. During my public grad show, and many portfolio interviews, everyone told me I should do something with it. So I figured, why not ikeahacker.

My campaign does not necessary uses Ikea products, but it promotes repurposing, by having a repurposing workshop in the Ikea stores, and a show room showcasing those repurposed projects. After a ton of research and surveys, Ikea is actually a really sustainable company, and sadly not a lot of people know that. By having this campaign/thesis It allows people to be aware of Ikea products and their part of being sustainable.”

See more of Carmen’s Ikea repurposing campaign – thesis project

More hacks on
Ikea tents in Haiti
Super easy kid’s table hack

The Author

Jules Yap

"I am Jules, the engine behind IKEAHackers and the one who keeps this site up and running. My mission is to capture all the wonderful, inspiring, clever hacks and ideas for our much loved IKEA items".

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Back to Top ↑
  • Recommended for you

  • FREE 20 Best IKEA Hacks ebook. Get it here!



    See who won the IKEA Hack & Idea of the Year 2015!
    Voting has ended and we have winners. The The IKEA Idea of 2015 goes to …

  • And we have the winners for the IKEA Hack & Idea of the Year 2014!
    Without further ado, I would like to announce the winners of the IKEA Hack of 2014 as…

  • And the winners are!
    Again, IKEAHackers readers have chosen. It was another fun year picking the best of the best.

  • View all: Posts in chronological order |
    Hacks of the Year | Ideas of the Year

    Support IKEAHackers! Click here to start your Amazon shopping!.