Published on February 21st, 2010 | by Jules Yap


Ikea ad campaign

Since we are on the subject of thesis, here’s another one from Carmen, a recent graduate from the Ontario College of Art & Design Advertising programme. For her project, she whipped up a repurposing catalogue and some cheeky ads too. Now, why didn’t I have so much fun at school?

She says, “For my final thesis project, I did a made up advertising campaign about repurposing and Ikea was my client. During my public grad show, and many portfolio interviews, everyone told me I should do something with it. So I figured, why not ikeahacker.

My campaign does not necessary uses Ikea products, but it promotes repurposing, by having a repurposing workshop in the Ikea stores, and a show room showcasing those repurposed projects. After a ton of research and surveys, Ikea is actually a really sustainable company, and sadly not a lot of people know that. By having this campaign/thesis It allows people to be aware of Ikea products and their part of being sustainable.”

See more of Carmen’s Ikea repurposing campaign – thesis project

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The Author

Jules Yap

"I am Jules, the engine behind IKEAHackers and the one who keeps this site up and running. My mission is to capture all the wonderful, inspiring, clever hacks and ideas for our much loved IKEA items".

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