She says, "For my final thesis project, I did a made up advertising campaign about repurposing and Ikea was my client. During my public grad show, and many portfolio interviews, everyone told me I should do something with it. So I figured, why not ikeahacker.
My campaign does not necessary uses Ikea products, but it promotes repurposing, by having a repurposing workshop in the Ikea stores, and a show room showcasing those repurposed projects. After a ton of research and surveys, Ikea is actually a really sustainable company, and sadly not a lot of people know that. By having this campaign/thesis It allows people to be aware of Ikea products and their part of being sustainable."
See more of Carmen's Ikea repurposing campaign - thesis project
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